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Why It matters

Data-Driven Firms Perform Better

81% of companies agree that data should be central to business decision-making. Research shows that data-driven firms are:

19x

More profitable

23x

More likely to acquire customers

58%

More likely to reach revenue goals

Data-Driven organisations and organisations using data tools for decision making perform significantly according to research by McKinsey, PwC, Forrester Consulting, Ernst & Young.