About Us
Building the Future of Business Strategy
Better Odds empower businesses to adapt and thrive in an ever-changing global landscape.
Our Mission
Our mission is to create a future where businesses and leaders thrive, adapt and contribute to a resilient society.
Our Story
Our founder, Anna Loverus, encountered constant disruptions from external events while working as a manager and serving on the crisis management team at H&M.
The absence of relevant data and insights limited the ability to comprehend these situations and their potential impact, limiting good decision-making.
Better Odds was founded to address the problem of leaders having the worst information at critical moments when they needed it the most.
Our Supporters
